Unami vs Follow Up Boss for new-home & development sales
Follow Up Boss is a popular CRM for resale agents and brokerages. Unami is purpose-built for developers and home builders selling new construction. Here's an honest, side-by-side look.
The short version: If you sell new-development real estate, Unami wins because it models communities, phases, unit inventory and a new-home funnel that agent CRMs don't — with native WhatsApp messaging (SMS on Global), built-in calling and AI qualification included. If you're a resale agent or brokerage focused on high-volume lead follow-up on existing homes, Follow Up Boss is a great fit for that job.
Feature-by-feature comparison
Where Unami wins for new construction
The things that matter when you sell new development, not resale.
Built for new development
Follow Up Boss follows up leads for resale agents. Unami models what builders sell — communities, phases and a new-home funnel from first inquiry to closing.
Real inventory, live
Track unit and lot availability, reservations and absorption in real time. Your team always knows what's available, reserved or sold — something an agent CRM doesn't model.
Predictable plan pricing
From $499/month with up to 10 users on Scale; additional users cost $19 USD/month, with WhatsApp messaging, calling and AI included — versus per-user tiers that scale up as your sales team grows.
When Follow Up Boss is the better choice
We'll be honest: Follow Up Boss is one of the best CRMs for resale agents and brokerages. If you run a team of buyer's and listing agents doing high-volume follow-up on existing homes, and you don't need to manage communities, phases or unit inventory, Follow Up Boss is purpose-built for that world. Unami is focused on the opposite job — selling new construction for developers and home builders — and that's exactly why builders choose it.
Frequently asked questions
Is Unami or Follow Up Boss better for real estate developers and home builders?
For selling new construction, Unami is the better fit. Follow Up Boss is an excellent CRM for resale agents and brokerages doing high-volume lead follow-up on existing homes, but it isn't built to model new development: it doesn't ship community/phase structure, unit and lot inventory with live statuses, a new-home funnel (Lead → Appointment → Reservation → Contract → Closing), or absorption tracking. Unami is purpose-built for new-development sales and includes all of that plus native WhatsApp messaging (SMS on Global), built-in calling with transcription and AI buyer qualification — at $499/month with up to 10 users on Scale; additional users cost $19 USD/month.
Is Unami a good Follow Up Boss alternative for new home sales?
Yes. For developers and home builders, Unami is a strong Follow Up Boss alternative because it models what new construction actually needs — communities, phases, unit/lot inventory with live statuses, a new-home funnel and absorption — while still giving you fast lead follow-up, multi-agent WhatsApp messaging (SMS on Global), built-in calling and AI qualification, at a starting price of $499/month with up to 10 users on Scale; additional users cost $19 USD/month.
How does Unami pricing compare to Follow Up Boss?
Unami uses plan-based pricing from $499/month with up to 10 users on Scale; additional users cost $19 USD/month, with WhatsApp messaging, calling and AI qualification included. Follow Up Boss prices per user across tiers, so costs grow with the size of your sales team and premium calling/dialer capabilities sit in higher plans or add-ons.
See why builders pick Unami
The CRM purpose-built for new-construction sales — live on day one.
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