The CRM built for home builders selling new construction
Unami runs your entire new-home sales process — manage buyers by community and phase, capture leads from Zillow, Realtor.com and Meta, qualify them with AI, and drive them from first inquiry to closing with native texting and built-in calling.
Free trial · credit card required · unlimited users
Selling new construction is a different game: long decision cycles, high-value buyers, and inventory that changes by the hour. A slow reply is a lost sale, and a generic CRM has no idea what a community, a phase or a homesite even is. Unami is built for how builders actually sell.
Built for new home sales teams
Whether you're a production builder or a custom builder, Unami fits how your team sells:
- Production builders selling multiple communities
- Custom and semi-custom builders
- On-site sales teams and model home offices
- Online sales counselors (OSCs) working inbound leads
- Sales managers who need visibility by community and phase
- Builders capturing leads from Zillow, Realtor.com and Meta
What's costing you sales today
Unami closes the gaps that leak buyers out of your pipeline.
Speed-to-lead you can't win
A buyer inquires on Zillow at 9pm and hears back the next afternoon. By then they've toured your competitor's model.
Leads scattered across sources
Zillow, Realtor.com, your website, Meta ads, each OSC's inbox — nothing in one place, and buyers slip through the cracks.
No visibility per community
You can't see how many buyers are moving from appointment to reservation to contract in each community or phase.
Standing inventory chaos
Which homesites are available, reserved or under contract? Without live inventory, teams double-sell and lose track.
Follow-up that drops off
Most new-home sales close after multiple touches, but manual follow-up quietly dies after the second call.
No accountability on the sales team
You don't know who followed up with whom, what was promised, or where each buyer really stands.
The new-home funnel, per community
Every buyer moves through the stages your team actually uses.
Lead
Inquiry from Zillow, Realtor.com, your site or Meta lands instantly.
Appointment
AI qualifies and books the model-home visit or video call.
Reservation
Buyer reserves a homesite; inventory updates in real time.
Contract
Purchase agreement and earnest money tracked to the deal.
Closing
Move the buyer to closing with nothing falling through the cracks.
Everything a builder needs, out of the box
One platform for the entire new-home sales cycle.
New-home funnel per community
Lead → Appointment → Reservation → Contract → Closing, tracked separately for every community and phase.
AI that qualifies buyers 24/7
An AI agent replies instantly, qualifies budget and timeline, and books the appointment while your team sleeps.
Native texting, multi-agent
Your whole team texts buyers from one number with full history per prospect — no more personal cell phones.
Built-in calling
Click-to-call from the CRM with every call recorded and transcribed automatically, linked to the buyer.
Capture from Zillow, Realtor.com & Meta
Every inquiry from listing portals and Meta ads lands in one inbox and enters the right community funnel instantly.
Homesite & lot inventory
Live statuses — available, reserved, under contract, closed — so you always know standing inventory across communities.
Frequently asked questions
What is the best CRM for home builders?
The best CRM for home builders is one built for new-construction sales rather than a generic sales tool. Unami organizes buyers by community and phase, ships a new-home funnel (Lead → Appointment → Reservation → Contract → Closing), captures leads from Zillow, Realtor.com and Meta, qualifies them with AI 24/7, and includes native texting and built-in calling with recording and transcription. Plans start at $355/month with unlimited users, so your entire sales team and online sales counselors work from one platform.
How does Unami help new home sales teams close faster?
Speed-to-lead is everything in new home sales. Unami routes every inquiry from your listings, website and Meta ads into one inbox, an AI agent replies and qualifies buyers instantly 24/7, and automated follow-ups keep prospects warm until the appointment and the contract. Sales managers see a live funnel per community, so they know exactly where each buyer is and where deals stall.
Can Unami manage multiple communities and phases?
Yes. Each community or phase has its own funnel and unit/lot inventory with live statuses (available, reserved, under contract, closed), so you never double-sell a homesite and always know standing inventory across every community.
How is Unami different from HubSpot, Salesforce or Follow Up Boss?
Those are generic or resale-agent CRMs; they don't model how new construction is sold. Unami ships the new-home funnel, community/phase inventory, native texting, built-in calling and AI buyer qualification out of the box, at a flat price from $355/month with unlimited users — so builders start selling on day one instead of configuring a generic tool.
Sell more homes, faster
The CRM built for home builders and new-construction sales teams.
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