The CRM built for real estate developers
Run pre-sales, launches and multi-project portfolios from one platform. Track absorption pace, manage buyers and brokers by project and phase, capture leads from Zillow, Realtor.com and Meta, and qualify them with AI — with native texting and built-in calling.
Free trial · credit card required · unlimited users
Developing and selling new projects means long pre-sale cycles, high-value buyers, phase releases and inventory that moves fast. A generic CRM wasn't built for absorption pace, reservations or broker networks. Unami is built for how developers actually take a project from launch to sold out.
Built for developers selling new projects
From a single tower to a multi-project portfolio, Unami fits how you sell:
- Developers placing pre-sales before breaking ground
- Teams launching new condo, tower and community releases
- Directors managing multi-project portfolios
- Sales teams working with in-house agents and outside brokers
- Developers tracking absorption pace and reservations
- Projects capturing buyers from Meta and listing portals
What slows developers down
Unami removes the friction between launch demand and closed units.
Launch demand that cools off
Launch day floods you with leads, but without instant qualification the momentum — and the reservations — slip away.
No line of sight on absorption
How fast is each phase selling? Without live absorption tracking you can't time releases or price with confidence.
Leads scattered across projects
Multiple developments, portals, brokers and agents — and no single place where every buyer lives.
Inventory you can't trust
Which units are available, reserved or under contract, across every phase? Stale spreadsheets cause double-sells.
Broker and agent chaos
You can't see who registered which buyer, what was promised, or who's actually moving deals forward.
Follow-up that dies mid-cycle
Pre-sale cycles are long; without automation, high-value buyers go cold between milestones.
Everything a developer needs
One platform for pre-sales, launches and your whole portfolio.
Funnel per project and phase
Every development and phase gets its own pipeline, so you know exactly how many buyers are in each stage.
Absorption & portfolio reporting
Track reservations, contracts and closings per project and across your whole portfolio in real time.
AI buyer qualification 24/7
An AI agent replies to every lead instantly, qualifies budget and intent, and books appointments around the clock.
Native texting, multi-agent
Your team and brokers serve buyers from one number, with full conversation history per prospect.
Built-in calling
Click-to-call with automatic recording and transcription, linked to each buyer and project.
Unit inventory with live statuses
Available, reserved, under contract, closed — accurate inventory across every phase and project.
Frequently asked questions
What is the best CRM for real estate developers?
The best CRM for real estate developers is one built for selling new projects rather than a generic sales tool. Unami manages pre-sales and launches, tracks absorption pace per project and phase, organizes buyers and broker relationships, captures leads from Zillow, Realtor.com and Meta, and qualifies them with AI 24/7 — with native texting and built-in calling. Plans start at $355/month with unlimited users.
Can Unami manage multiple projects and phases at once?
Yes. Each project and phase has its own sales funnel and unit inventory with live statuses, and directors get portfolio-wide reporting on absorption pace, reservations and closings across every development.
How does Unami help during a project launch?
For a launch, Unami captures every lead from Meta ads and listing portals into one inbox, an AI agent qualifies and books appointments instantly 24/7, and bulk campaigns announce the release to your whole prospect base — so you convert launch-day demand into reservations before it cools off.
How is Unami different from HubSpot or Salesforce for developers?
HubSpot and Salesforce are powerful generalist CRMs but don't model pre-sales, phase releases, unit inventory or absorption pace. Unami ships all of that plus native texting, built-in calling and AI buyer qualification out of the box, at a flat price from $355/month with unlimited users.
How much does Unami cost?
Plans start at $355 USD/month and include native texting, built-in calling and AI, with unlimited users. Try the platform free; a credit card is required to start the trial.
Take your project from launch to sold out
The CRM built for real estate developers.
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